Key . You might have a lot of happy free users. There might be better ways to solve the problem or there might be other factors you havent considered. OKR examples categorized by job positions & teams. It means we are doing something wrong in the early stages. This takes many shapes, so it's easier to describe with an example. Source: Mint Intuit KR3: At least 50% of lost deals reply to the why not us survey. So the first Key Result must indicate the change in categorizing expenses as a part of the new payment request procedure: KR1: >80% of invoices are categorized by expense type before they come to the finance department. OKR initiatives are very individual and are hard to generalize across organizations and even teams. OKR Examples for Performance Management #3. Bonus: See how Spekit uses ClickUp to track quarterly OKRs! When the Key Results are clear and focused its easier to prioritize the Initiatives for HR team: So this is what a finalized HR OKR would look like: 14 day free trial for unlimited users invite your team & get started with our sample OKRs. Measurable - binary OKRs are no-gos. A3: We should organize a payment confirmation process that requires no more than 3 parties involved. KR1: Increase the number of positive brand mentions on the web from 3000 to 6000 (30-days average). 1. OKRs (Objectives and Key Results) helps in goal alignment and increase collaboration and productivity. Design OKR examples 10. CRO OKR examples. For more tips on marketing OKRs, read our in-depth guide. For the following four quarters, have a reliable turnover prediction. Weekdone provides sample OKRs for you to add directly into your account. Browse more: team-specific OKR examples in our database, or see an instruction with more examples on how teams write their OKRs. So we say yes to every request and tell ourselves its just part of the job. And this is where HR professionals step in. time spent watching Facebook Live from 80 seconds to 16 seconds. Key Result #2: Invest an additional $500 million in research and development. The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. Administrative OKRs assist leaders determine if they are focusing on routine duties or adding value to the company. OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. You break down ameasurableobjectiveintosimpleresults that help you quicklydetermineif you achieved theobjectiveor not. So, now, do you have any ideas on how to fix that? Sales OKR examples 5. An OKR is a popular management strategy that defines objectives and tracks results. In our current example, the problem is that the payment confirmation process needs to go faster (from making a request to making the transaction). With the Key Results set, the finance team can now brainstorm possible Initiatives that will move the needle on the OKRs: When the team OKR is agreed upon, drafted, and aligned with the company Objective, here is what finance OKR example looks like: Add this finance OKR example directly into your Weekdone account. KR 1: Increase lead generation initiatives and outbound sales activities by 60% to boost revenue. What is this feedback supposed to solve? What are we trying to impact with this campaign? Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. Transparency: Breaking down silos on a team and individual level. Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. However, to really succeed with the OKR methodology, youll want to spend time in the drafting stage discussing challenges and learnings in order to understand improvement opportunities. OBJECTIVE: Build Strong Relationships with Forrester and Gartner, OBJECTIVE: Launch a New Customer Community, OBJECTIVE: Make our community known by industry experts and thought leaders. Key results (KRs) are specific, measurable, and time-bound. Some intervention is clearly needed. And after a series of interviews and internal brainstorming, we identified the top 3 problems that seem to be causing the most frictions: Solving these issues should have a clear impact on internal communication and pave the way for future improvements. OKRs help establish boundaries and encourage us to say no when asked to pursue the wrong things. An objective answers the question: Whats the immediate problem, change, or desired outcome we want? 55% rise in gross profit margin from 48%. OKRs in general, should focus not on outputs but on outcomes; on impacts rather than tactics. 1. OKR Examples for Sales Leadership. Or waste hours of their day digging for information to get their tasks completed. . KR1 Hire 10 new employees for the Analytics team. OKR examples. This Objective directly contributes to the overarching company goal (improve cross-team collaboration) because achieving it should mean a huge improvement in the internal processes and mutual understanding. When your goals only contain top-levelmanagementinsights, you fail toalignthem to your employeesowngoals, reducingemployee engagement. Achievable - don't bite over too much. 80% of locations moved to automated booking. With real-world examples from our OKR experts. Break down the 5 steps for writing good OKRs in a Marketing team. Q2-2021 Dispute Ratio. 8 more examples of OKRs for businesses. Companies should use an employee communication platform available on both mobile and desktop to meet the needs of a hybrid workforce. Before we dive into how to create OKRs, lets walk through the difference between objectives, key results, and tasks. But how will the team know if the Objective is achieved? Customer Success OKR examples 8. OKR Examples For Marketing Priority Problem / Opportunity Our CPA has been climbing and is not over $200 and we need it to be less than $150 whilst still delivering the volume and quality. Cultural changes are hard to measure but we always know when there are internal tensions or inefficient processes. Those who move on to later stages in the funnel, tend to buy. Objective 1: Achieve record revenues to increase business profits for our growth. Action-oriented and concrete Few in number, think 5 or less Some examples of objectives: Increase international customer base Increase recurring revenue Scale system performance Foster a more inclusive company culture Improve cross-team communication "OKRs are really ambitious. How can they measure if they are delivering amazing user experience? A trick to help differentiate a key result and task is to remember: Now we know the distinction between an objective, key result, and task, lets dive into the writing tips! OKR achieves this by organizing employees and the work they do . We need to work on having better email communication that engages customers. KR 3: Increase customer conversation rate to XX%. Reduce breakdowns in the peak hours by 90%. A2: Also, it takes a very long time for us to determine a type of expense to enter it correctly into the ERP system. OKR Examples. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. Where do we start? Product Management OKR examples 4. Key Result 1. CS agents say that they are reopening tickets several times after the issues were declared solved, and the Development team insists that the tasks are not properly explained and each reopening is an additional sub-task or more information from the customer that wasnt originally shared. Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. Example 1. Example 1 Objective: Increase engagement with new customers Key result 1: Triple communication open rate in-product from 6% to 18% Key result 2: Triple follow-up meetings booked per week to 24 Need a simple and free tool for your team to track OKRs? Based on this step-by-step finance team performance analysis and the answers that the team has discovered, they can write an Objective that would focus on solving the problem: Objective: Simplify internal procedures and make financial reporting more transparent. OKR Examples. Key result one: Record $25,000 in sales during the launch month of a new product. The resulting department, team, and individual OKRs must be aligned with, in support of, and contribute to the top company priorities. Improve performance of design team. Objective 1: Increase the efficiency of operations KR 1: Reduce average task completion time by 25% KR 2: Increase overall customer satisfaction ratings by 50% Objective 2: Streamline communication within the operations team KR 1: Implement a new project management tool and train all team members on its use Achieving this OKR is far from easy and requires way . Our extensive list of OKR examples should help guide the way. Increase the open rate of the newsletter from 25% to 35%. Improvement work is extremely important, and if you dont find the time for it, your business will suffer the consequences. You also have the option to opt-out of these cookies. 21% 10% 19%. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. Here are some examples to help you map your own goals. Finance teams often struggle to implement OKRs due to a lot of business-as-usual responsibilities. Choose a related job position from the group below: Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, KR1: Conduct seminars in universities & collect over 100 emails for the talent pool, KR2: Harvest LinkedIn to source 250 potential new candidates, KR3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Research & improve best job advertising practices, KR1: Review competitors hiring campaigns and gather 3 insights we could use, KR3: Increase average qualified candidates per advert from 10 to 15, Objective: Improve internal communication and workflows to reduce rework and misalignment, KR1: Moderate 13 alignment sessions between CS and Development with at least 80% of team members attending, KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations, KR3: Organize 7 team presentations with each team presenting their internal wins and challenges, KR4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, KR1: Complete 5 sections of the must-have onboarding toolkit, KR2: Interview 7 team members about their own onboarding experience and what they would improve about it, KR3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Research improvement opportunities for a better onboarding process, KR1: Interview 6 department heads about their current onboarding process, KR2: Interview 10 new joiners to collect feedback on the onboarding process, KR3: Research 5 competitors onboarding practices for different departments, Objective: Understand employees training needs and implement a training program, KR1: Interview 80% of employees and list the top 3 key competencies that need to be developed, KR2: Complete 3 key competency training sessions with an average score over 80%, KR3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Improve our presence on relevant review websites, forums and groups to nurture leads with high buying intent, KR1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), KR2: Increase the number of published reviews from 10 to 50 on Capterra, KR3: Achieve 60+ demo requests from discussion forums & groups, KR4: Make sure 80+% of demo requests are further qualified as good leads, Objective: Improve our content distribution via forums and communities, KR1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, KR2: Prepare 40 post templates to distribute our blog articles in the comments section, KR3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Improve the SEO of our cornerstone content, KR1: 10 cornerstone content articles has 5 or more backlinks, KR2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, KR3: 15 cornerstone content articles has at least 10 internal links, KR4: 100% of our cornerstone content loads in 3 seconds or less, Objective: Improve community management to encourage positive word-of-mouth, KR1: Increase the # of referrals from clients 2% to 15%, KR2: Grow the newsletter contact base from 1000 to 4000 people, KR3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, KR1: Get 5 earned placements in local media, KR2: Collaborate with industry influencers that drive pre-orders worth $100,000, KR3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), KR1: Increase email marketing MQLs from 100 to 150, KR2: Increase AdWords MQLs from 70 to 100, KR3: Increase organic search MQLs from 45 to 60, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, KR2: 200+ prospects from conferences, exhibitions and networking events, KR3: 100+ qualified leads from outreach campaign, Objective: Improve our Google Ads campaigns on the UK market, KR1: Run 10 Google Ads campaigns for 10 different target groups in the UK, KR2: Increase paid new visitors in the UK from 1000 to 2500 per month, Objective: Increase community engagement on our social media pages, KR1: Increase the number of posts with 30+ comments from 2 to 30, KR2: Convert 60% of new leads coming from influencers, KR3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve the way we nurture relationships with potential customers at an early stage, KR1: Increase the number of second meetings booked from 10% to 40% on average, KR2: Improve the email response rate from 5% to 10%, KR3: Receive at least 50% of lost deals replying to the why not us survey, Objective: Increase the quality of our sales approach, KR1: Have all (10) salespeople listen in to at least 3 product demos of other team members, KR2: All (10) salespeople complete best practices sales process training with 80% test score, KR3: SQL to Win rate improves from 35% to 45%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, KR1: Watch 100 early-stage product usage recordings and summarize learnings, KR2: Get 30 interviews from early-stage customers, KR3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Get different customer types to complete their respective jobs in the product faster in the first entry, KR1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, KR2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, KR3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Improve user onboarding and activation experience, KR1: Increase self-serve activation rate from 15% to 30%, KR2: Reduce time to wow moment (using your main feature) from 4 days to 1 day, KR3: Increase profile completion rate from 40% to 85%, KR4: Improve paid trial conversion from 27% to 35%, Objective: Allow more personalization opportunities to create an emotional attachment to the product, KR1: Increase the number of users who customize their personal dashboard from 20 to 45 %, KR2: Enable the most commonly asked customizations and get at least 1000 users to change at least one of them, KR3: Reduce the users usage drop-off after 40 days average from 60 to 40 %, Objective: Find the product-market fit for the Ideal Customer Profile (ICP), KR1: Conduct 15 problem interviews with buyers that match our ICP, KR2: Get an internal feedback score of 10/10 from the sales team, KR3: Get usability score above 8/10 on UX mockups from 15 existing customers, KR4: Test top 5 ideas that come from the interviews, Objective: Increase the number of new features in the pipeline, KR1: Total # of new features in consideration, estimation, or planning stages increased from 2 to 5, KR2: Increase the total # of new features in active development from 3 to 7 per quarter, KR3: Increase the total # of new features released from 3 to 5 per quarter, Objective: Make the office a desirable place to work, KR1: Gather feedback from 80% employees on improvement ideas, KR3: Confirm improvements in discussion with 10 people, Objective: Improve internal document management system, KR1: All 7 teams agree and implement folder structures, KR2: 7 teams complete the move and consolidation of 100% of a document to the new structure, KR3: Collect feedback from all users and over 80% are positive, Objective: Test A, B, C tools to select the best one, KR1: Test the development process with A, B, C tools on 6 different features, KR2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, KR3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Support Marketing with designed content that catches more attention, KR1: Add infographics to our blog post and achieve 100 downloads per post on average, KR2: Update current ad designs to increase ad clicks from 11k to 20k, KR3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Become a strong design driven company, KR1: All 7 teams participate in the new guidelines presentation meeting, KR2: All 24 of our software page layouts have been updated based on new guidelines, KR3: All 7 teams have their public and shareable materials only with our design, KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve budgeting transparency and update speed, KR1: Confirm structure meets the needs of 5 Teams Leaders and CEO (6 people), KR2: Reduce expense submission entry from 30 days to 7 days, KR3: Maintain expense to revenue ratio of 30% or less, Objective: Improve satisfaction with customer support team, KR1: Increase good and great ratings from 40 to 60, KR2: Develop 15 full answers to common questions, KR3: Improve first time response rate from 60 to 30 minutes average, Objective: Be excellent and customer-centric in whatever we do, KR1: All 6 teams have an internal brainstorm meeting: How can we improve? ), Youve most likely seen this OKR formula: . Or add OKRs to Weekdone and start tracking! Marketers work under a lot of pressure. 0 Hour(s) 18 Hour(s) 12 Hour(s) 7%. KR2: Maintain and exceed average weekly interactions (comments, shares) of 50. What is the real reason why this is so important right now? In this section, we have gathered 100's of real-world OKR examples. Create a list of potential websites, groups, and forums where we can start discussions, Decide on 5-7 different pitch stories to connect with different audiences, Create a new GA report to track conversion on the core pages, Reach out to 100 good customers to ask for reviews, You are falling behind on sales KPIs and you need an OKR to fix whats broken and bring performance targets back on track, You want to double/triple or 10x your growth, and you need an OKR to pursue something you havent tried before. So we need to understand their decision-making process better and provide answers to their questions. It helps create alignment and engagement around measurable goals. With that, you can find out that your main issue is the misalignment and continuous struggles in cross-functional communication. 60% of guests enrolled in real-time texting service to enhance online ordering experience. Q4-2021 Training/Research Hours. If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. Plus, a 5 step walk-through for writing OKRs that drive change. Third-party reviews have more credibility than our own website messaging. KR2 95% completion rate of "closed tickets" by team members within 30 days of hire. If team managers specify what the payment is for and if there was a prior purchase from this contractor, it would save a lot of time for the financial department. Teams are the subject-matter experts and owners of the work, Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings. The Compliance team is understaffed so they have no time to work on creating the answers for the database which is why we will step in, and organize the information they already have to provide easy access for the Business Development representatives. However, they might not directly contribute to your company's sales goals. Project managers are great at writing project plan which in turn help them to write Project Management OKRs. How to improve it: ask how are we going to get there?. People, resources, and schedules are rearranged to ensure they get done. Wrapping Up. research) . Increase task success Rate. In this example, the focus area is improving internal processes but the reason behind it is to impact customer satisfaction.
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