We spoke with Mediaocean CEO Bill Wise about the new investors. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. 120 Broadway, New York City, New York 10271, US, View Its gonna be a year of reckoning for sure. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. The economy and markets are "under surveillance". The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . The big tech companies have become so powerful. Measurement and attribution are necessary parts of this growth. 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We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. event : evt, This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. All rights reserved. He is also a Co-Founder and serves as Chairman at Yobi. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Read official press releases and announcements. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). We are the global system of record for the advertising industry,. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. But the new privacy environment makes sharing audience data understandably limited. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Up to 5 As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. WISE: No, theres too much synergy for it to remain independent. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? Bill Wise is the founding CEO of Mediaocean. Search over 700 As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. www.imdb.com name. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. He also serves as Managing Director at Click Ventures. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. He holds a B.S. Sign up for a free account. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? WISE: Our focus over the coming quarters is really about getting this integration correct. } He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Product Manager. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Actor: Apollo 10: A Space Age Childhood. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. free lookups / month. No credit card required. Check out job openings and discover how we bring our passion to work every day. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. He is the proud father of a senior at Oberlin and one at Booker T HS . A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. 4 Mediaocean reviews. callback: cb Thats another immediate win for our combined customer base. Press coverage Get 5 free searches. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. We spoke with Mediaocean CEO Bill Wise about the new investors. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. . Bill Wise. Thank you for your continued support. If going public is the best solution for our clients and our employees, then IPO it is. A free inside look at company reviews and salaries posted anonymously by employees. But the new privacy environment makes sharing audience data understandably limited. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. on: function(evt, cb) { In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Great conversation. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. To access all the content for free, please sign up by entering your email. However, there is a way to have one-to-one conversations with CTV viewers through email. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. He holds a BS in Accounting & Business from the University at Albany and is a CPA. He is on the board of directors of the Ad Council and the Centre for Social Innovation. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Bill Wise, CEO, Mediaocean. We announced a partnership with 4C in 2017. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. Thank you for accessing our content on the Topio Networks Market Intelligence Center. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. } Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. He is the proud father of Connor, Kate and Charlotte. www.vbprofiles.com is now www.topionetworks.com. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. JOHN NARDONE: Advertisers need to have a party that they can trust. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Mediaocean from his role as CEO of advertising software provider MBS it a... Mediaocean has entered into a definitive agreement to acquire 4CInsights ( 4C ) Connor, Kate Charlotte. 2004 ), Brave ( 2012 ) and Incredibles 2 ( 2018.... To collaborate with audience data understandably limited Apollo 10: a Space Age Childhood entering your.... 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